Behind the project are Giacomo Baraldi, who grew up in a family of entrepreneurs tied to the textile world in the province of Modena, and Simone Pellegrini, born in Genoa, trained between the worlds of music, theater and visual communication. Two different paths, converging on the same conviction: that a garment must be born from research, not from a season.
Every line is a code. Every code is a process.
The brand takes shape through material experimentation. From the very beginning, an imagery is developed built on authenticity — far from the dynamics of fast fashion and artificial aesthetics. Factories, wind-swept countryside, mountains, workshops, industrial sites: places marked by time become the natural context of the project.
Every garment is born from a dialogue between experimentation and real use. The fabric is not a support, it is the starting point. Research on materials — particularly on hemp fiber, rediscovered through a family memory never translated into a project — defines the direction of every development. The fiber's original properties are preserved and pushed further, through innovative processes, treatments and dyes that give each piece a unique character, visible in the light, in the touch, in the wear.
Every element is conceived to document a reality. The inspiration is analog. The images are subject to life, they integrate it. The visual identity is built over time, always returning to its origin.
