Fred De Palma

Fred and his team discovered Origin of Line on the set of one of his music videos with Guè, who was wearing a custom look in orange Guastalla Spalmato. Struck by the fabric, they chose the 100% hemp coated Guastalla, patented by Origin, in that very orange, the colour at the heart of the artist's communication in recent months.

The custom looks then followed him on his tour of Sardinia, and the shots of the vest were chosen by Spotify as the cover of Top Charts Italia.