Luca Faraone

An internationally respected producer and orchestra conductor, Luca is by now a friend of the Origin of Line family. His passion for fashion, fabrics and raw materials like hemp often brings him to the company to touch the fabrics first-hand and discover what lies behind the development of each piece.

He conducted the orchestra at the Sanremo Festival in 2025 and 2026 wearing two Origin looks, both times choosing 100% hemp Guastalla Spalmato. For the 2025 edition, a special Black over-dye treatment was applied over the glossy green base coating. Luca is also one of the most loyal wearers of Origin knitwear, on stage as in everyday life.