J-Ax

Ax was among the first artists, together with his team, to approach the Origin world. He even wore looks born during the brand's experimentation and research phase, before its commercial launch, for an appearance at the Castello Sforzesco for Radio Deejay.

From there his interest in hemp and his trust in the project grew, leading to two custom looks for two special occasions: the Arena di Verona and San Siro Stadium, during the Club Dogo concert.